Deficit of digital orientation among service-based firms in an emerging economy: a resource-based view

Digital technologies are essential tools that Service-based firms can integrate into their business to transform operations. However, in the emerging countries’ perspective, research on application of digital orientation among is less researched. This poses questions scholars why adoption quite low developing economies. The purpose this article examine impediments and countries. Inspired by a resource-based view, survey using structured questionnaire was administered 466 respondents (management employees) via convenience sampling method Ghana. Findings revealed knowledge gap, cost burden, upgrading technology positively significantly create gap firms. authors admonished should 'be orient' use through appropriate training programs enhance its adoption. study again recommends practitioners cultivate habit investing human technical capacities optimize benefits evolution technologies. Limitations future directions discussed.